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  • Dei Sub Numine Viget

  • Call or Text 609-439-9130 to Find Out More

  • Albert Einstein and F Scott Fitzgerald Were Members of the Princeton University Store

  • The Team at Black Squirrel Promotions Lives, Works & Plays in Princeton

  • Our Owners Have Studied Princeton for over a Decade - We Can Help Design Memorable Jackets!

  • TIGER! TIGER! TIGER!

  • 25th Jacket

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The Princeton University Store has been developing custom items since 1896 - in fact, the enterprise was started in a single dorm room in West College.  At one point the Princeton University Store employed three tailors onsite to custom fit the original beer jackets!  After 120 years of establishing long-term relationships from trustworthy apparel and promotional vendors and factories from all over the world, the Princeton University Store is trusted by the best brands in the business.  In 2016, Princeton University Store named Black Squirrel Promotions it's official partner for outside sales.

The Princeton University Store has over 100 yrs experience protecting and promoting the globally recognized, luxury brand of Princeton University.  The entire team at Black Squirrel Promotions lives, works and plays in Princeton and, together, we guarantee your customer service experience to be first in class.